Fernando Hijacks the NFL Draft for LinkedIn

LinkedIn is the network for professional careers.

During the NFL Draft - America’s biggest career event - we partnered with #1 prospect and LinkedIn superfan Fernando Mendoza to pull off a live broadcast hijack disguised as his first post-draft interview as a Pro. Mid-conversation, Fernando stopped everything to update his LinkedIn to officially announce his new role as quarterback for the Las Vegas Raiders. As the spot aired, Fernando’s actual LinkedIn post went live at the exact same moment for a synchronized cross-platform stunt that fans could watch unfold in real time.