Testicular cancer is the most common form of cancer in men ages 15 to 44. Thankfully, when detected early, 95% of men beat the cancer. The problem is, men rarely check themselves. So during Testicular Cancer Awareness Month, Men's underwear brand Hoodies® wanted to address this uncomfortable issue, so we created UnderAware - the world’s most uncomfortable underwear, designed with a strategically-placed tag in the undercarriage near the testicles to cause minor discomfort and prompt a testicular self-examination.

The first-of-its-kind underwear is a sensory reminder to perform a self-exam, complete with printed, step-by-step instructions for a self-examination.

Who knew a simple tag could do so much?